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Practical Talks On Product Led Growth & Best Practices.

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🎙 isPLG Podcast S01E01 - What is PLG & a Deep Dive into Acquisition

A seriously practical Introduction to Product Led Growth (PLG) and a deep dive into Acquisition.

Wednesday, November 30, 2022 isPLG Season 1 Episode 1
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Episode Description

In this pilot episode of the isPLG Podcast, hosts Amandeep Sandhu and Vivek Sinha go over a seriously practical introduction to PLG. Sticking true to their promise of delivering value for the listeners, the cutting the BS from PLG and focus on actual ideas to implement PLG.

Show Notes

The No BS introduction to what Product Led Growth (PLG) truly is.

Hosts Amandeep Sandhu and Vivek Sinha draw on their experience at GitHub, MongoDB, Starbucks to present a seriously practical overview of how to implement PLG. With practical tips and actual examples, they give an overview of product led, marketing led and sales led acquisition, community led growth and ecosystems.

Following the intro, the dig deeper into Acquisition discuss three different types of acquisition:

  1. Product Led Acquisition

  2. Marketing Led Acquisition

  3. Sales Led Acquisition

They briefly discuss how Community Led Growth and Partnerships & Ecosystems can also function as strategic acquisition engines for a product. Both of these areas will be topics of discussion in future podcasts.